This Privacy Policy describes how we collect, use, and protect your personal information when you visit our website or use our gaming services. We are committed to protecting your privacy and ensuring the security of your personal data in accordance with UK data protection laws, including the Data Protection Act 2018 and the UK General Data Protection Regulation (UK GDPR).
By accessing our website or using our services, you consent to the collection and use of your information as outlined in this Privacy Policy. This policy applies to all users of our platform, including guests, registered players, and subscribers.
We collect personal information that you voluntarily provide to us when registering an account, making a deposit, or contacting our support team. This includes your full name, date of birth, email address, postal address, and phone number.
We also collect identification documents required for account verification purposes, such as passport or driving licence details, to comply with UK gambling regulations and anti-money laundering requirements.
When you make deposits or withdrawals, we collect payment information including bank account details, credit or debit card information, and transaction history. All payment processing is conducted through secure, encrypted channels with our licensed payment providers.
We maintain detailed records of all financial transactions on your account for regulatory compliance and fraud prevention purposes.
We automatically collect information about your gaming activity, including games played, betting patterns, session duration, and win/loss records. This data helps us provide personalised gaming experiences and comply with responsible gambling requirements.
We also collect technical information such as IP address, browser type, device information, and website usage patterns through cookies and similar tracking technologies.
Your personal information is used to create and maintain your gaming account, process deposits and withdrawals, and provide customer support services. We use this data to deliver the gaming experience you expect from platforms like Bella Casino and similar operators.
We analyse your gaming behaviour to recommend suitable games and promotional offers tailored to your preferences and playing style.
We process your information to comply with UK Gambling Commission requirements, including player verification, responsible gambling monitoring, and anti-money laundering obligations.
Your data may be used for fraud detection and prevention, suspicious activity monitoring, and cooperation with law enforcement agencies when legally required.
With your consent, we use your contact information to send promotional offers, game updates, and newsletters via email, SMS, or postal mail.
You can opt out of marketing communications at any time by using the unsubscribe link in our emails or contacting our customer support team.
We share your information with trusted third-party service providers who assist us in operating our platform, including payment processors, identity verification services, and customer support systems.
All third parties are contractually obligated to protect your information and use it only for the specific services they provide to us.
We may disclose your information to the UK Gambling Commission, HMRC, or other regulatory authorities as required by law or regulation.
In cases of suspected fraud, money laundering, or other illegal activities, we may share relevant information with law enforcement agencies and financial intelligence units.
We implement industry-standard security measures to protect your personal information, including SSL encryption, secure data storage systems, and regular security audits.
Access to your personal data is restricted to authorised personnel who require it for legitimate business purposes. All staff undergo regular data protection training and are bound by confidentiality agreements.
Despite our security measures, no system is completely secure. We cannot guarantee the absolute security of your information transmitted over the internet.
We retain your personal information for as long as necessary to provide our services and comply with legal obligations. Active account information is retained while your account remains open and for a period after closure as required by gambling regulations.
Financial transaction records are maintained for seven years in accordance with UK anti-money laundering requirements. Marketing consent records are kept until you withdraw consent or your account is permanently closed.
When personal information is no longer required, it is securely deleted or anonymised in accordance with our data retention schedule.
Under UK data protection law, you have the right to access, rectify, or erase your personal information held by us. You can request a copy of your data, correct inaccuracies, or ask for deletion where legally permissible.
You have the right to object to certain processing activities, request restriction of processing, and data portability in specific circumstances.
To exercise these rights, please contact our Data Protection Officer using the details provided in the Contact Information section below.
Our website uses cookies and similar technologies to enhance your browsing experience, analyse website traffic, and personalise content. Essential cookies are necessary for basic website functionality, while optional cookies improve user experience and enable targeted advertising.
You can manage your cookie preferences through your browser settings or our cookie consent tool. Disabling certain cookies may affect website functionality and your gaming experience.
For detailed information about our cookie usage, please refer to our separate Cookie Policy.
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. Any material changes will be communicated to you via email or prominent website notice.
Continued use of our services after policy changes constitutes acceptance of the updated terms. We encourage you to review this policy periodically to stay informed about how we protect your information.
If you have questions about this Privacy Policy, wish to exercise your data protection rights, or need to contact our Data Protection Officer, please reach out to us through the following channels:
Email: [email protected]
Post: Data Protection Officer, Privacy Department, Our Registered Address
Phone: Available through our customer support line during business hours
We aim to respond to all privacy-related inquiries within 30 days of receipt. For urgent matters or complaints, you also have the right to contact the Information Commissioner's Office (ICO) directly.
Last updated: January 2026
